CIM (Professional Diploma)
Professional Diploma in Marketing (CIM)
Subject: Professional Marketing
Study language: English
Duration: 12 months
Dates: February 2014 – March 2015
Qualification: CIM (The Chartered Institute of Marketing) diploma in professional marketing
Tutors: Highly qualified British tutors, all CIM members
Who is it for?: Marketing specialists
Requirements:
- Minimum 3 years of management experience in marketing
- Higher education: minimum of a bachelor's degree
- Level of English not lower than Upper-Intermediate
We offer specialised HR preparatory English courses for those whose level of English does not meet the requirements and needs improvement.
Format:
16 full days of study over the course of 12 months.
There are 4 x 4 - day workshops (Thursday to Sunday), each lasting for 8 hours
The whole course is based on interactive learning as well as face-to face sessions in Moscow with CIM experts.
Training Method:
The course includes group excercises, presentations, discussions, seminars, case study analysis and self-study. These modern training methods help create atmosphere conducive to highly effective learning.
Course Content:
In order to obtain a Professional Diploma in Marketing, CIM students are required to successfully complete 4 program modules:
- Module 1 : The Marketing Planning Process (assessment)
- Module 2: Managing Marketing (assessment)
- Module 3: Delivering Customer Value through Marketing (exam)
- Module 4: Project Management in Marketing (assessment)
2014 -2015 study schedule
The Marketing Planning Process:
Parts 1 - 12: February 20 – 23, 2014 (4 days)
Assessment: June 2014
Managing Marketing:
Parts 1 - 12: April 24 – 27, 2014 (4 days)
Assessment: September 2014
Delivering Customer Value through Marketing
Parts 1 - 12: June 12 – 15, 2014 (4 days)
Exam: December 2014
Project Management in Marketing
Parts 1 - 12: September 4 – 7, 2014 (4 days)
Assessment: March 2015